Actors Rob McElhenney, Charlie Day and Glenn Howerton, the trio behind the creation of the American sitcom It’s always sunny in Philadelphia, unveiled a new brand of Irish whiskey to support the food trade.
Philadelphia is always sunnycreated by McElhenney in 2005 and developed by Howerton, is executive produced and primarily written by the three American actors, all of whom have starring roles in the series.
The sitcom follows a group of friends who run the fictional Paddy’s Pub, an unsuccessful Irish bar in South Philadelphia.
The trio’s latest venture, Four Walls Whiskey, pays homage to the “offspring of the Irish pub and American saloon”.
McElhenney said, “We were filming Season 15 when bars were closing all over America. So we decided to find some really good whiskeys and create something as a tribute to the bar and launch it giving back.
Day said the brand’s exit came after the stars wanted to “do something for the people and places that do so much for all of us – bars and bartenders”.
“We wanted to create a brand that celebrated the four walls that held our favorite memories and kept our troubles away,” Howerton explained.
The limited-edition Four Walls collection includes two products: a 15-year-old cask strength whiskey, made to celebrate the 15e series of Philadelphia is always sunnyand a blended offering of Irish and Pennsylvania straight rye that was created for bartenders.
The 15-year-old whiskey bears the signatures of McElhenney, Day and Howerton, and comes with a mirror-engraved box. Limited to 755 bottles, the expression sells for US$999.
The second version is a combination of grain and malt Irish whiskeys blended with straight rye whiskey from Pennsylvania.
The expression is designed to be “smooth enough to serve cleanly” while still holding up in a cocktail.
The 45% ABV whiskey comes packaged in a collector’s box and retails for US$89. Only a few hundred cases will be released at first.
Fans will have the chance to taste the liquid at special events over the coming months, including The Always Sunny Podcast live events at the Bourbon & Beyond Festival in September in Kentucky and at The Met Philadelphia Opera House.
All proceeds from the sale of the line will be donated to the Pennsylvania Restaurant & Lodging Association’s Hospitality Assistance Response of Pennsylvania.
Last July, McElhenney and Ryan Reynolds presented a limited-edition bottle of Aviation Gin to celebrate Wrexham Association Football Club’s new away match shirts. The two actors are co-owners of the English football club.