Whiskey cocktail

Pay for your whiskey cocktails with a selfie at this London bar

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Often, if you Google “whisky drinker” you’ll get a whole series of photographs of white men, sipping whiskey on ice from an appropriately looking tumbler.

Now, a new campaign aims to counter that image, infiltrating search engine algorithms and deliberately planting images of a more diverse crowd, in order to change that perception.

The campaign was launched as part of #BreakTheStereotype, at London’s Coupette bar, where you can choose a cocktail from their menu and upload a picture of yourself drinking it – literally paying for your drink with a selfie.

Additionally, the change aims to echo the fact that around a third of whiskey drinkers are also women.

A portion of the proceeds from every cocktail purchased beyond the free drink will be donated to Equal Measures, an organization working to achieve greater equity for ethnic minorities and marginalized groups in hospitality.

Choose from four whiskey-based cocktails to reflect London’s contemporary and eclectic tastes.

London bar coupette

Each of the cocktails features a twist on a classic whiskey number, including the Banana & Coffee Manhattan, which uses The Glenlivet’s Caribbean Reserve, blended with bold acidified coffee, banana bread distillate and banana syrup.

And how can you pay? You pay by simply uploading one of your selfies with the hashtag.

The event is running all week (until June 19), and all the organizers ask is that you head over to Coupette, choose a cocktail from its #BreakTheStereotype menu, and upload a photo. of you holding the drink.

And don’t forget to add the hashtag #BreakTheStereotype and @theglenlivet!