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One Jack & Cola, Please – Jack Daniel’s Tennessee Whiskey launches its iconic ready-to-drink brand in India
Posted on April 5, 2022
The product will be available at an affordable price of Rs. 175/- From
The wait is finally over. Jack & Cola, often cited as the world’s most popular branded bar calls, makes its India debut as Jack Daniel’s Tennessee Whiskey announces the launch of its iconic ready-to-drink brand in select markets across the country.
According to the IWSR, The Jack Daniel’s Old No.7 ready-to-drink cocktails are the world’s leading whiskey-based premix and the global growth engine for the spirits-based premix category. Jack & Cola in a ready-to-drink format has enjoyed immense popularity across the world over the years and consumers have been eagerly awaiting its introduction in India.
To be imported to India, the launch of Jack & Cola marks the first time that a premium pre-mixed whiskey-based cocktail has been made available to consumers in a convenient format in the country as well as the first time that a brand of high-end spirits enters this category. With convenience as the primary driver, the ready-to-drink format has seen exceptional growth globally and was the fastest growing brand for Brown-Forman over the past fiscal year.
This combination of real Jack and refreshing cola is perfectly blended and ready to drink. The Jack & Cola cocktail starts with the iconic Jack Daniel’s Old No. 7 Tennessee Whiskey and is blended with cola for a perfectly balanced drink. It showcases the flavors of charcoal-melted Tennessee whiskey in a drinkable, convenient format.
According to Siddharth Wadia, Managing Director – India, Middle East and North Africa, Brown-Forman Worldwide LLC, “Jack & Cola is probably the most well-known cocktail in the world and we are delighted to bring it to India with our first ready-to-drink product in a convenient format. With the rapid growth of the alcohol-based RTD format, we believe the time is absolutely right to bring it to consumers here. Not only will this help us make the Jack Daniel’s brand more accessible and affordable, but it will also help us bring new consumers to join the Jack Daniel’s family and create new consumer opportunities.