Perfected in collaboration with bartenders, Bulleit Manhattan and Bulleit Old Fashioned Craft Cocktails offer a convenient, bar-quality cocktail experience from anywhere – just pour, serve and enjoy.
NEW YORK, March 3, 2022 /PRNewswire/ — Bulleit Frontier Whiskey is proud to introduce a new range of ready-to-serve whiskey-based cocktails to its award-winning portfolio with Bulleit Craft Cocktails. Bulleit Crafted Cocktails offer timeless, perfectly crafted drinks, ready to pour straight from the bottle with Bulleit Manhattan and Bulleit Old Fashioned.
With the help of some of the most famous and creative bartenders, Bulleit Crafted cocktails have been perfected through many stages of refinement. The end product is an expression of a collaboration that delivers a bar-quality cocktail experience, allowing everyone from cocktail connoisseurs and whiskey aficionados to casual drinkers to enjoy perfectly crafted cocktails anywhere, anytime. be the occasion.
“It can take time to master a manhattan or old fashioned,” said Adam GeisslerBulleit brand ambassador. “Luckily, bartenders are masters of their craft and have been expertly crafting these cocktails with our whiskeys for years, so it was fitting that they would help us create these products to help put bartender-quality cocktails in the hands of people (21 years and older) to enjoy it. without the time and hassle of making cocktails.”
With the rise of home entertainment in recent years, from impromptu dinner parties to small watch parties or those “just because” moments, Bulleit Crafted Cocktails allow casual and seasoned hosts alike to enjoy the company of friends. while serving a premium cocktail. live.
“As a brand steeped in bartending culture, we’ve collaborated with a number of top bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and manhattan“, said Sophie KellySenior Vice President Whiskies, Diageo. “With Bulleit Crafted Cocktails, consumers can pour and serve bar-quality craft cocktails wherever they are. While nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as possible.”
A fresh take on a timeless classic, the Bulleit Old Fashioned Cocktail is a smooth blend of Kentucky Straight Bourbon Whiskey, with the classic flavors of aromatic orange bitters and simple syrup, enhancing the spice notes of bourbon to high rye content. Bulleit Rye Manhattan was inspired by the simple belief that a spicier rye yields a better manhattan. Straight Rye Whiskey packs a punch with a subtle, deep flavor balanced by sweet vermouth and bitters that add a brilliant layer of complexity.
With these new offerings, Bulleit continues its spirit of innovation, offering whiskey lovers and cocktail connoisseurs convenience without sacrificing quality. Taking inspiration from the brand’s signature orange and green packaging, Bulleit Crafted cocktails are presented in vibrant, fashion-forward bottles, complementing the bold and exciting flavors they contain.
While the liquid is already bar-quality service thanks to our collaborating bartenders, the craftsmanship doesn’t have to stop with the pour. Bulleit encourages consumers (21+) to embrace their inner bartender by personalizing their topping choices. Whether you’re the lemon zest type or the exact three cherry type, the possibilities are endless. Served pure, chilled or on ice, savor it as you see fit.
To help launch Bulleit Crafted Cocktails, the brand is putting ready-to-serve cocktails into the hands of those on the frontier by working with bartenders on a series of content exploring unique ways to garnish, and celebrating with cultural trailblazers. starting with those who break the boundaries of film and television at the Film Independent Spirit Awards in Los Angeles.
Bulleit Crafted cocktails are a permanent addition to the Bulleit portfolio and are now available nationwide. Bulleit Manhattan and Bulleit Old Fashioned ready-to-serve cocktails are available in 375mL and 750mL bottles, contain 37.5% ABV and have a suggested retail price of $29.99 (750mL). To learn more about Bulleit craft cocktails, visit https://www.bulleit.com/bulleitCraftedCocktails/.
No matter where and how you decide to enjoy Bulleit Crafted cocktails, Bulleit reminds consumers 21 and older to remember to pour and serve responsibly.
ABOUT FRONTIER BULLEIT WHISKEY
Bulleit, founded in 1987, is one of the fastest growing whiskeys in America. The brand attributes this growth to the bartenders and cultural partners who have embraced it. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctly smooth taste. The winner Kentucky the whiskey recently won a double gold medal for Bulleit 10 years old and gold medals for Bulleit Bourbon and Bulleit Rye at the San Francisco World Spirits Competition 2021. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new state-of-the-art distillery located Shelbyville, Kentucky. Built with an emphasis on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended Award for Sustainable Distillery of the Year at the Whiskey Magazine’s Icons of Whiskey Awards 2020. In 2019, a Bulleit Distilling Co. visitor center in Shelbyville open to share our modern, technological and sustainable approach to making great whisky. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY Bulleit being the first and main brand produced on the site. supplementing existing Bulleit Distilling Co. production. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.
Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide.
For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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